Our story

Dental care shouldn’t come with a mystery bill.

There’s a moment dentists see far too often.

Someone sits down in the chair after years away. Something started hurting, and they waited — weeks, sometimes months — hoping it would go away. By the time they come in, a filling has become a root canal, or a tooth can’t be saved.

Ask why they waited, and the answer is almost always the same: they were afraid of what it would cost. No insurance. No idea what the bill would be. So they put it off.

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People don’t avoid the dentist because they don’t care. They avoid it because they can’t see the price.

So we put every price on the wall.

hello plover is built on two promises: transparent and affordable.

Transparent means every price is posted before you walk in — one all-in price per procedure, not a list of billing codes. Fillings are priced by front or back tooth, any size. Your dentist confirms the price in writing before anything starts. And FDA-cleared AI reviews every x-ray, so you can see what we see.

Affordable means prices well below typical Seattle fees, no insurance required, and a $199-a-year membership that includes exams and takes about 20% off treatment. We keep costs low by doing things differently: no front desk, digital check-in, and a focus on fixing problems rather than routine cleanings.

“Know the problem. Know the price. Then decide.”

We don’t think we’ve solved dental access in America. That’s a big, complicated problem. But we believe a clear price changes what people do — and that a lot of teeth are lost simply because nobody told someone what fixing them would cost.

Why it matters
68M
Americans without dental insuranceWhen something hurts, they have no clear, affordable place to start.
40%
of adults skip the dentist each yearCost is one of the most common reasons.
$0
surprise fees at hello ploverThe price you see is the price you pay.
Our promise

Transparent. Affordable.

Every price posted. No insurance needed. No surprises at checkout.

If this keeps one person from losing a tooth they didn’t have to lose, it’s worth building.

Start with a $49 exam — or a $19 virtual second opinion.
Book now